Websites, websites, websites – it’s all we talk about nowadays, isn’t it? But, let’s be fair, it’s for a pretty damn good reason! Websites rule, right? And frankly speaking, if anyone wants to get anywhere in whatever business they happen to be in, their website is where they will want to focus a lot of their attention, the place which all avenues lead to.
Yes, it’s true, some people do run a business without a website (shock, horror!) and they do manage to generate business without one, however, it cannot be denied that a website is a truly powerful way of driving business to you, as well getting your name ‘out there’ in yet another way.
A business website is one of the most valuable, necessary assets that any business person can have. And you must think of it like this, as an asset. It is your virtual online shopfront where people will stop, browse, connect and hopefully, procure your services.
A website is where people go to learn more about you. Even if someone has your phone number, your business card or flyer, or saw you on social media, or heard about you by word of mouth, you can guarantee that it is your website where they will end up to find out who you really are and to backup all that they’ve already seen or heard about you.
Think about your own internet user patterns, and how often you check out businesses and their online presence. How much do you end up looking at a business website, regardless of how it was that you first came to learn of the product/service/person?
And on top of that, a website is so much more than just a place where people find out who you are and what you do. It is the foundation of your entire presence online. So getting your website right from the outset and making sure that it functions correctly from the inside out, or from the back end to the front end is paramount.
There are however a lot of myths that surround websites. Ideas floating around which are taken as granted, ideas which people assume are facts and which can lead to some damaging assumptions about how we set up and run our business websites.
Listen to my latest podcast on this where I run through five myths about websites which need to addressed ASAP and some quick tips and practices that you can start putting into place TODAY to get your website working in the best way that websites can. And to make your website into the powerful marketing tool that it has the potential to be.
I’d love to hear from you about your thoughts on your website. Does your website work for you?Is your website doing you justice? Does it showcase who you are, as well as what you do? Is something lacking but you’re not sure what? Are you wondering how you can improve your website? Leave us a comment below and let’s see how we might be able to help you.
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And if you’ve not listened to our other episodes you can find them all here.
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